Visual identity · Mineral water
Natur’Eau
A fresh, natural identity inspired by water, landscapes and the resources of the African continent.
Mirae HorizonIdentity · Strategy · Creation
Ideas thoughtfully shaped
into something real.
A selection of projects reflecting the way I work: understanding the intention, structuring the message and creating a coherent world down to the smallest detail.
01
Brand identity
Mirae Horizon
A gentle, professional and distinctive identity bringing together organisation, communication and an openness to the world.
- The brief
- Build visual and editorial consistency for a business offering complementary areas of expertise.
- The response
- Logo, colour palette, typography, photography direction, digital applications and communication guidelines.
02
Digital communication
Communication with a clear direction
Case study · Demonstration project
Starting with a business visible across several platforms but lacking overall consistency, Mirae Horizon creates a clearer journey through aligned messaging, coordinated channels and a progressive launch plan.
03Two worlds,
Horizon Creations
Two worlds,
two identities.
Creative concepts · Demonstration projects
Creative exercises showing how visual identity, pace and atmosphere can bring very different worlds to life.
Visual identity · Fine-dining restaurant
Le 7ème Sens
A refined, sensory world where typography, olive branches and flowing lines evoke a distinctive dining experience.
Brand creation · Pet world
PAWSE
A warm, playful world built around animal personalities and the emotions they inspire.
Horizon Creation · Concept identity
Éclore
A deeper, organic art direction where birth, growth and transformation become a brand language.
04Explain, tell stories
Editorial content
Explain, tell stories
and create connection.
Reels · Illustrated stories
Short, accessible formats designed to bring entrepreneurial realities to life, share useful advice and make professional messages more engaging.
The examples below are presented in their original French version.
Reel · Communication
Do you have to be on camera?
A format showing that an authentic presence can also be built without appearing face-to-camera.
Reel · Virtual assistance
When doing everything alone becomes too much
A fast-paced scenario illustrating an entrepreneur’s daily workload and the value of delegating.
Mirae story · Virtual assistance
The day everything had to fit into 24 hours
Mirae story · Community management
What goes into a single post
05Invitation
Visual identity · Travel
Invitation
au Voyage
Case study · Fictional project
A complete visual world created for a travel agency offering a route through Seoul, Gyeongju and Busan: logo, colour palette, typography, graphic elements and promotional flyer.
The project visuals are presented in their original French version.
06Editorial concepts
Strategy · Content creation
Editorial concepts
designed to spark interaction.
Carousel · Commercial post · Sector-specific tip
Three ways to turn expertise into content: create a participatory experience, clarify a promise and adapt useful advice to a client’s world.
The project visuals are presented in their original French version.
Interactive carousel
Your next piece of content is already in the cards
An editorial concept inspired by a card reading, inviting the audience to choose, reflect and discover three ways to find their next post idea.
Commercial post
Ideas are not the problem
A direct message connecting strategy, creation and coordination through a lively, personal composition.
Horizon Tip · Travel
From questions to an editorial calendar
A three-step method designed for travel professionals: listen, organise and plan.
07Pauses designed
Horizon Moments
Pauses designed
to move forward.
Editorial carousels · Inspiration & organisation
A collection of gentle, useful content connecting organisation, breathing space and communication within the Mirae Horizon visual world.
The carousel visuals are presented in their original French version.
Editorial collection
Before / After
Less noise. More of what matters.
Editorial collection
Breathe
Make space for clarity
Editorial collection
Prioritise
Choose what matters now
Editorial collection
Let go
Moving forward also means knowing when to pass things on
Editorial collection
The editorial recipe
Goal, content pillars and calendar
08
Newsletter · Jewellery
Reflets
Fictional project · Mirae Horizon portfolio
A launch newsletter designed to introduce a jewellery collection through imagery, product descriptions and styling suggestions. Copywriting, AI-generated visuals and layout in Brevo come together in a soft, luminous brand world.
The newsletter is presented in its original French version.
View the newsletter PDF (French)I love jewellery. And finding the words to bring it to life. ✨
Refined settings, beautiful images, the details of a piece… This is a creative world I particularly enjoy exploring.
For this newsletter project, I imagined Reflets, a fictional jewellery brand.
What did I enjoy? Bringing together things I love doing: writing, describing, explaining and creating a presentation that feels inviting.
When presenting a product, I ask myself what someone would like to know before choosing it. Which detail deserves their attention? What does the image already reveal? What can the words add?
That is the part that interests me: choosing images and words that complement each other and invite people to discover the collection.
It is also why I enjoy exploring different industries. Every project gives me something new to observe and describe.
This newsletter was created as a personal portfolio project for Mirae Horizon.
When discovering jewellery, what catches your attention first: the images or the descriptions? 💍
Browse the four newsletter pages (French)
Your project could be next